Grow Your Practice By Having More Lawyers Know You

When it comes to growing your practice, it isn’t only who you know, it’s who knows you.
For many lawyers, referrals from other lawyers are an important source of new and lucrative clients. Not only is the quality of client referrals from lawyers often higher than those generated from other sources (such as advertising), but lawyers are the only group of people with whom you can ethically share fees. Other lawyers can also be an indispensable avenue to get your questions answered, and even a source of friends. This is particularly important for attorneys who practice alone, are in niche practice areas, or otherwise don’t meet as many lawyers as they would like to. .

Most lawyers are never taught how to develop a network of lawyers outside their offices or practice areas with whom they interact. That’s why in 2005 the Lawyer-to-Lawyer Networking Group was established.

How The Program Works

The program designed to give you an informal atmosphere to meet other lawyers as well and as a supportive environment in which to improve your networking skills. It combines unstructured and structured networking opportunities.

Many of our programs begin at 7:30 with 30 minutes of informal networking. You will have the chance to meet other attendees, exchange business cards, and network much as you do in other networking environments.

The structured portion of the program typically lasts an hour, and is lead by an experienced marketing coach, who will lead you individually and collectively in various exercises. Past sessions have addressed common questions that lawyers have about promoting themselves:

• How to answer the question, “What do you do?”
• What is the best way to promote what other lawyers in your firm are doing?
• How often do you need to follow up with another attorney before you can reasonably expect to receive referrals
• What is the single best and overlooked way that you can increase the chances that other lawyers will remember you?
• How can you improve your business cards

You will have the opportunity to learn from the coaching that other attendees receive as well as have a chance to address the group and promote your practice.

More than 200 attorneys have attended this program, including attorneys practicing family law, immigration, patent, corporate, criminal defense, personal injury, bankruptcy, tax, entertainment, and litigation. Private investigators and representatives from litigation support companies have also attended. Following every session, you will receive an email listing the contact information for everyone who attended your meeting.

If you have questions, please contact:

Section Chair: Gideon Grunfeld (310) 499-4668 gideon@lawfirmdevelopment.com

 

Chairpersons for Section:
2009 -  2010

To contact the Beverly Hills Bar Association

9420 Wilshire Boulevard 2nd Floor
P.O. Box 7277
Beverly Hills, CA 90212
(310) 601-BHBA Fax (310) 601-2423

General Questions

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This page was last updated on 05/04/12