Beverly Hills Bar Association
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Entertainment Law
and IP, Internet & New Media Sections
#SponsoredContent! What You Need to Know About the FTC Guidelines When Counseling Advertisers and Influencers in New Media
Social media has shifted the world of marketing. Consumers are now communicating, connecting and consuming information in an entirely new way that traditional methods of advertising don't capture. However, social media marketing makes it more difficult to discern what is content, what is a personal statement and what is actually an advertisement-all major concerns for the Federal Trade Commission (FTC). Sponsored Tweets, product placements in YouTube videos, blogging about a product and online reviews present opportunities for violations of the FTC Act, which can lead to hefty fines, reputational harm and other repercussions. This program will explore the FTC's Endorsement and Native Advertising Guides and provide best practices for counseling advertisers or influencers in the shifting landscape of sponsored content and social media.


Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz PC
Suemyra A. Shah, Associate, Manatt, Phelps & Phillips LLP
Sara B. Perry, Business & Legal Affairs, DreamWorks Animation
Cassidy A. Merriam (Moderator), Associate, Blakely Sokoloff Taylor & Zafman LLP
When: Wednesday, July 20, 2016, 12:00 pm to 2:00 pm
Where: Lawry's the Prime Rib (Directions, Free Underground Parking)
$0 - Members of The Order of Distinguished Attorneys
$45 - BHBA Members who pay in advance*
$245 - Non-BHBA Members who pay in advance*
Interested in Membership? Try it Free, No Commitment, for 30 days
Entertainment Law Section Chairs: Leigh Leshner, Esq. & Alexander Rufus-Isaacs, Esq.Program Chair: Cassidy Merriam, Esq.
* Advanced registration closes 24 hours prior to event time. Registrations received thereafter include a $25 additional fee. Full refund with 48 hours notice. Raincheck with 24 hours notice.
This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1.5 Hours of Participatory Credit and the Beverly Hills Bar Association certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education.
Copyright © 2016. All Rights Reserved.
This event has passed the cut off date for on-line registration. If you would still like to register for this event, please call the Beverly Hills Bar Association at (310) 601-2422 to check on availablity and register.