Beverly Hills Bar Association
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Entertainment Law Section
Beyond T-shirts, Action Figures & Happy Meals:
Entertainment Licensing 40 Years After Star Wars
From A Legal And Business Perspective, A Look At Key Factors Affecting Entertainment Licensing

It has been almost 40 years since the debut of Star Wars, the release of which is generally acknowledged the nascent event that marked the start of a new licensing era. At that time total retail sales of licensed products was pegged at $4.9 billion; the newly released international licensing association LIMA Survey estimates that the current worldwide retail sales of licensed products is $251 billion. Media, specifically film and television, have been greatly responsible for growing entertainment licensing far beyond the realm of T-shirts, action figures and QSR happy meal trinkets.
Over these past 40 years the marketplace has witnessed prodigious changes. The consolidation of retail ownership, the increased consumer appetite for brands, a growth of consumer electronic technology and the significant changes to the use and distribution of media have all affected the licensing business. Focusing on the category of entertainment licensing our panel of licensing professionals will discuss the effects of these changes on traditional licensing industry business practices.


Mark Caplan, Vice President Licensing, Sony Pictures Entertainment
Andrew Koski, Partner, Miller, Kaplan, Arase & Co.
Gary Krakower, Vice President Licensing, WME - IMG
Ken Markman, Managing Partner & CEO, KKM Global Brand Strategies
Nicole Ross, Senior Counsel, Business & Legal Affairs, Universal Pictures Licensing


Danny Simon, President, The Licensing Group Ltd
When: Wednesday, October 19, 2016, 12:00 pm to 2:00 pm
Where: Lawry's the Prime Rib (Directions, Free Underground Parking)
$0 - Members of The Order of Distinguished Attorneys
- BHBA Members who pay in advance*
$245 - Non-BHBA Members who pay in advance*
Interested in Membership? Try it Free, No Commitment, for 30 days
Entertainment Law Section Chairs: Alexander Rufus-Isaacs, Esq. & Pierre B. Pine, Esq.
Program Chair: Danny Simon
* Advanced registration closes 24 hours prior to event time. Registrations received thereafter include a $25 additional fee. Full refund with 48 hours notice. Raincheck with 24 hours notice.

This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1.5 Hours of Participatory Credit (.5 in Legal Ethics) and the Beverly Hills Bar Association certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education.
Copyright © 2016. All Rights Reserved.
This event has passed the cut off date for on-line registration. If you would still like to register for this event, please call the Beverly Hills Bar Association at (310) 601-2422 to check on availablity and register.