Beverly Hills Bar Association
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Business Law Section
Presents
Marketing And PR Strategies For Attorneys In The Digital Age, And The Ethical Landmines
Today's business landscape incorporates three distinct generations-Boomers, GenXers, and Millennials. Successful professionals and firms understand each generation has their own distinct preferences, skill sets, motivations, and what influences their decision-making process.

Our panel of speakers includes marketing, public relations and legal malpractice specialists, who will share their experiences in promoting law firms, their clients and priorities. Attendees will learn the "do's and don'ts" of dealing with print and broadcast reporters, how to manage the fast moving social media environment, and the best ways to market for new business growth. The program will also evaluate these media in the context of the ethical standards including the California Rules of Professional Conduct and the State Bar Act, and discuss both civil liability and bar disciplinary sanctions for attorneys who violate professional standards.

Speakers:

David A. Herbst - Co-Founder and Managing Partner, Vectis Strategies

David B. Parker - Specialist in Legal Malpractice and Legal Ethics. Partner, Parker Mills LLP

Jonathan R. Fitzgarrald - Marketing Specialist. Partner, Equinox Strategy Partner
When: Thursday, August 3, 2017, 12:00 p.m. | Program: 12:30 p.m. - 1:30 p.m.
Where: Beverly Hills Bar Association (Directions, Parking at 241 No. Canon Drive)
$0 - Members of The Order of Distinguished Attorneys
$25
- BHBA Members who pay in advance*
$225 - Non-BHBA Members who pay in advance*
Interested in Membership? Try it Free, No Commitment, for 30 days
Robin Mashal, Esq. - Business Law Section Chair
Program Chair - Natalia Atanovich, Esq.
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* Advanced registration closes 24 hours prior to event time. Registrations received thereafter include a $25 additional fee. Full refund with 48 hours notice. Raincheck with 24 hours notice.

This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of One Hour of Participatory MCLE Credit (including 1 hour of MCLE in Ethics) and the Beverly Hills Bar Association certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education.

Copyright © 2016. All Rights Reserved.
This event has passed the cut off date for on-line registration. If you would still like to register for this event, please call the Beverly Hills Bar Association at (310) 601-2422 to check on availablity and register.

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